Clinical Trials Canberra
Clinical trials are investigations of cutting-edge research in healthcare. They provide patients early access to treatments that are not yet widely available. Once completed, this research can become part of standard practice, improving health outcomes for the broader population. Yet, perceptions of clinical trials often do not reflect these values. Running a clinical trial can be an intricate project and clinical trials can become associated more with their complexity than their benefits.
The challenge presented to us is: How can we build a brand for clinical trials that represents its values to patients and to our partners inside and outside the hospital? If clinical trials represent the cutting edge of research, why are they not exciting?
Design Outcomes: A Brand Identity, Patient Information Kit, Website, Social Media Assets, Physical Wayfinding, Posters and Brand Identity Guidelines.
Applications Used: Figma, Adobe InDesign, Adobe Illustrator
In collaboration with Stella Sinnott, Anders Coia, Lara White and Annika Lellmann.
Brand Identity
Clinical Trials Canberra are professional, capable and trustworthy providers of personalised, human-centred care. Using a clean, modern design that aligns with the vision of Canberra Health Services, this logo draws on the shapes of the CTC letters of the brand to communicate the support and care that underpins Clinical Trials Canberra. It draws on the work of clinicians and the process of a clinical trial by drawing on connotations of the shapes as puzzle pieces combining to form a cohesive unit. The boldness of the shapes suggests reliability and presents the unit as an established entity, while also giving patients confidence in the professionals they choose to trust.
Patient Information Kit
The Patient Information Kit is presented to patients who are suitable candidates for a clinical trial. It includes a brochure with a visual infographic, a pen, a sticker, and a business card, all encased within a branded folder. This represents Step 1 in the process of providing a patient with information. Trials are presented as exciting to encourage participation, whilst emphasising the high-quality patient care they will receive. All information is targeted and digestible with a prominent use of infographics to visually simplify the trial process.
The development of the website was based on segmenting information for the three different audience types: Patients and Carers, Clinicians and Researchers, and Sponsors. Patients and Carers had easy access to self-paced information, prompted by “Tell Me More” buttons. Clinicians and Researchers are required to log into a portal to access the in-depth analytical information. This avoids the risk of patients being overwhelmed by medical terminology.
Physical Wayfinding and Posters
Through increasing the physical branding presence within Canberra Hospital, the team are presented as a professional and united front. Clinicians within the hospital are more aware of the unit, ensuring the Clinical Trials team’s work is recognised across all departments.
Social Media Assets
Instagram tiles were created to normalise Clinical Trial involvement amongst the general public and patients. It is an accessible platform to promote Clinical Trial success by presenting digestible statistics. Consistent posts increase the awareness of the brand and foster a positive perception of clinical trial participation. The tiles are recognisable through the use of iconography and the strong colour palette.
As the Clinical Trials unit continually expands and grows, we understand that the collateral content and requirements will change. We have developed ‘Brand Identity Guidelines’ to ensure that future content remains grounded in our principles and design style. This includes information on correct logo usage, typography, iconography and how to adapt our standardised templates.
