Gang Gang Cafe

The brand design for Gang Gang Cafe and Bar, situated in Downer, Canberra, revolves around three key concepts that capture the essence of Gang Gang: "Welcoming, Relaxed, and Vibrant." By employing a vibrant yet earthy colour palette and a clean and effective typeface, I have successfully crafted event posters, social media assets, a menu, and a logo suite that resonates with Gang Gang's diverse target audience, which spans both bar and cafe-goers. Large, bold text strategically conveys essential information, while captivating imagery highlighted by striking colour contrasts takes precedence in the visual hierarchy. My design collateral is intended to infuse energy into the viewers while maintaining a visually uncomplicated aesthetic. Consistent use of contrasting colours and typefaces fosters brand familiarity with 'Gang Gang.'

Applications Used: Adobe Photoshop, Adobe InDesign